Digital Marketing

Compare the female president in DKNY’s “In Women We Trust,” to Kamala Harris, and the 1993 campaign seems eerily prescient.

Epic Games is planning to merge Unreal Engine – its suite of high-end game development tools – with its simpler Unreal Editor for Fortnite, according to CEO Tim Sweeney.

GumGum’s Mindset Graph – which gives advertisers deeper insights into its contextual, attention and creative product lines – launched a campaign with Havas for the 60th anniversary of “Doctor Who.”

Threads is becoming overrun by engagement bait – polarizing content created to elicit impassioned responses from users, according to Instagram head Adam Mosseri, who says the company is trying to “get it under control.”

TV news networks’ powerful video messages can speak volumes for consumers – good and bad – and can also affect print-based media publishers when it comes to display and other advertising.

Ask a Democrat and the answer is Walz. Ask a Republican and it was Vance. Ask a prediction scientist and the answer is ‘who cares.”

A new generation of what Ad-Shield calls brutal ad blockers – with about 700 million users – is blocking analytics and measurement software that would have captured publisher traffic.

“Joker: Folie a Deux” landed with a dismal $40 million in box-office revenue for its opening weekend, according to Comscore. Initially, the movie expected to pull in as much as $70 million.

CTV “has become a major focal point for the commercial surveillance marketing system,” Jeffrey Chester, executive director of the Center for Digital Democracy, says in a letter sent to the FTC.

Branding goes beyond products and services to encompass ideologies, beliefs, and cultural identities. In contrast to Brand Judaism, Brand Islam is the epitome of a cohesive narrative, say the authors of a new white paper.