Digital Marketing

Media agencies provide more than just media buys. For one, they excel at creating precise and strategic audience profiles.

Faced with the growing complexities of media metrics, Dentsu adopted the use of Microsoft Azure AI to support clients, developing a copilot to help employees interpret results via conversational chat that reduced analysis time by 80%.

Faced with the growing complexities of media metrics, Dentsu adopted the use of Microsoft Azure AI to support clients, developing a copilot to help employees interpret results via conversational chat that reduced analysis time by 80%.

Broadcast TV had its best result in October since January of this year (24.2%), and improved vs. its 22.6% share in September and 22.0% share in August.

The interior life of a young Chinatown restaurant waiter forms the basis for “Interior Chinatown,” a new Hulu series that is dramatic, comedic and keenly satirical.

WBD will get international games, expanded video clips rights, and other NBA content for its TNT Sports digital media platforms, Bleacher Report and House of Highlights.

The DOJ will ask the judge who ruled Google illegally monopolized the search market to force Google to sell off its Chrome browser. At least one Alphabet business already has plans to separate from the company.

The “Times” is offering pre-orders of the feature for the first time, and staging promotional giveaways.

Target’s is a GQ Santa for a hyper-masculine age, who would seem to spend more time with his Japanese hair cutter than directing Rudolf.

Roblox is no longer allowing users under the age of 13 to communicate directly outside of gameplay on its platform, along with the launch of additional child-safety precautions regarding parental oversight and more.