Digital Marketing

For Wendy McMahon, president of CBS News, and Bill Owens, executive producer of “60 Minutes,” resigning must have been tough to do.

The New York-based media agency has quietly picked up a handful of recent accounts including AOR assignments for TrueCar, Chobani and home appliance maker Midea America.

Independent media agency pioneer Holt is at it again, rolling up USIM and a portfolio of other agencies into a holding company built for rapidly evolving client needs.

Meta has announced its most expansive hardware push to date – now offering the Ray-Ban device in Mexico, the UAE and India.

TikTok says its new Seller Assistant will provide guidance to TikTok Shop merchants via “personalized, context-aware recommendations” in response to real-time questions about performance.

A Microsoft company spokesperson acknowledged the protest and email to MediaPost, but stopped short of saying emails have been blocked that include terms related to Palestine and Gaza.

Globally, media prices are forecast to rise only 3.9% this year, continuing a deceleration of inflation since 2022, according to the latest edition of ECI’s Media Inflation Report.

Globally, media prices are forecast to rise only 3.9% this year, continuing a deceleration of inflation since 2022, according to the latest edition of ECI’s Media Inflation Report.

B2B advertisers remain hesitant to use CTV because of three common misconceptions: that it’s too expensive, it’s too broad to effectively reach niche audiences, and it isn’t measurable.

“The Residence” on Netflix is one of streaming’s biggest hits because it goes where so many other shows never go – to a land called Entertainment.