Digital Marketing

TikTok is introducing expanded ad options designed to help advertisers automate the process of campaign creation in preparation for the holidays.

Meta Platforms wants the Supreme Court to hear an appeal of an order allowing advertisers to proceed with a class-action fraud lawsuit over inflated “potential reach” metrics.

Brazil’s Supreme Court Justice Alexandre de Moraes ended the ban after Elon Musk complied with orders to pay $5 million in fines, reinstate a legal representative in the country, and remove the original user accounts Musk initially refused to suppress, according to Bloomberg,

An OpenAI exec told publishers the company does not intend to share ad revenue from its AI search product with publishers whose content it serves — at least for now.

The recent ruling “destabilizes established law in ways that threaten profound consequences for countless websites across the Internet — and their users,” the IAB and business groups tell a federal appellate court.

The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ad industry collectively saved an estimated $10.8 billion in 2023, dramatically reducing fraud related to IVT in U.S. display and video ad channels by 92%.

Braze co-founder and CTO Jon Hyman believes everyone will have their own AI agent that will determine what’s important to read and what’s not.

Instacart and Roku have expanded their partnership to support campaigns wherever advertisers want to run media, including streaming, search and social. Instacart says people watching content on Roku can see an ad and get the advertised products in their hands within an hour.I

His post is part of larger agency moves, including strategic acquisitions in the data and consultancy areas.

The government floated a proposal to force Google to sever ties between its search services, the Chrome browser and Android operating system, and to require the company to share some search data with rivals.