Digital Marketing

This show about a family business in Louisiana that manufactures and sells duck calls became the phenomenon of its era.

Canvas Worldwide CEO Paul Woolmington encourages employees to create their own AI-based projects and tools. He is working on a few of his own, including one called Bullfighter, although he’s not quite sold on the name.

In the U.S. and Canada, “Lilo” rocketed to $183 million, while “Mission Impossible” scored $77.5 million. “Lilo” exceeded expectations of $120 million and “Mission” scored a best franchise result.

The feature combines shopping signals with machine learning and advertiser product catalogs to introduce products to users within related subreddits.

I opened Madison and Wall this morning and read Brian Wieser’s analysis of the Big Beautiful Bill. If enacted, he writes, overseas advertising and media cos “may prioritize investments in other markets” if they want to expand. It passed the House…

One SEO change from Google has cost a coupon site publisher “tens of millions of dollars per year,” News/Media Alliance CEO/President Danielle Coffey told MediaPost.

Analysts typically look to Q1 and Q2 market activity for insights on where the upfront TV ad marketplace is trending for the following season – including near-term deal-making in the “scatter” market where brands buy TV ad time closer to airing.

That’s according to a new business report from COMvergence. Local Planet is a global consortium of independent agencies including Horizon Media which won the $857 million Charter/Spectrum business in March.

Google DeepMind this week announced VEO 3 AI Video Generation, which allows creators to develop 8-second HD videos and realistic audio. It synchronizes dialogue, ambient sounds, and music.

The total streaming cost from seven major platforms, Guggenheim Securities says, would be $94.93 – compared to a legacy pay TV provider-based package at $99.97.