Digital Marketing

The company says alpha testers are seeing a 12.7% increase in conversions for ads featuring promotions, compared to the same ad creative without promotional callouts.

Eighty percent of digital ad professionals use AI tools for media buying and campaign management, but despite the increase just in the past year, 65% report facing moderate to extreme pressure to grow digital ad revenue by 20% or more, according to a report released Thursday.

King was one of the founders of pioneering media agency Zenith, launched by Saatchi & Saatchi in 1988. He led Publicis Media for four years before being elevated to COO Publicis Groupe.

Publicis Sapient will create a dedicated Google Cloud business unit to address client demand for Google’s AI technology, with dedicated resources to help customers plan, deploy, and manage generative AI projects.

Under Rosenworcel’s leadership, the FCC restored the Obama-era open internet rules, tightened data breach notification regulations, and fined three major wireless carriers around $200 million for sharing consumers’ location data.

The acquisition has an equity value of $525 million, making it one of Mediaocean’s biggest buys to date, following its 2021 purchase of Flashtalking for $500 million.

The decision to divest Chrome was not unexpected, and is intended to “stop Google’s control of this critical search access point and allow rival search engines the ability to access the browser that for many users is a gateway to the internet,” according to the filing.

While WBD Ad Sales didn’t explicitly cite “Friends,” it is one of the shows capable of running its new “Shop By Max” units.

Instacart is partnering with agency TBWAChiatDay on the ad and broader campaign.

As I read Dentsu’s latest report about gaming, it seemed part manifesto, part love letter and part cheat sheet. But I’m not its target audience. Marketers are. So I spoke with its author about it.