Digital Marketing

Over the five-year period from 2019-24, Netflix revenues have grown on average 14% per year while its content spending has climbed just around 3%.

Estebanell steps into the role after serving as global chief client officer at sister agency Initiative for the past two years. She replaces Sean Corcoran, who left for a new role with BarkleyOKRP in August.

“CBS Mornings” co-anchor Tony Dokoupil did a great job asking questions and author Ta-Nehisi Coates did a masterful job answering them.

The decision to launch the practice was partially based on agency research finding that 98% of healthcare professionals globally will be influenced by earned media “at some point within their journey to prescription,” and 86% trust earned media more than pharma-owned touchpoints.

Retail media campaigns gained third-party media measurement from Incremental with the integration into Skai’s ad platform.

Over two-thirds have purchased through social media, Adtaxi reports.

The deal gives Primis access to four million videos from over 1,000 creators.

X is replacing its Ad Revenue Share program with a payout system dependent on how much Premium subscribers engage with a creator’s content.

Grande Communications either knew or was “willfully blind” to identities of infringing subscribers, yet “made the choice to continue providing services to them anyway,” an appellate court said this week.

Grande Communications either knew or was “willfully blind” to identities of infringing subscribers, yet “made the choice to continue providing services to them anyway,” an appellate court said.