Digital Marketing

The agency said the hires are part of its continued push to fully integrate its digital-first brand and performance marketing capabilities.

PQ Media’s findings show the B2C and B2B sectors both grew 9.7% in 2023 to $116 billion, with the industry far below the 2019 spend of $122 billion. Experiential marketing spend across the globe is estimated to reach $128 billion this year. growing over 10% year-over-year.

After 30 years at Microsoft, one of which was spent as the head of Xbox Studios, Alan Hartman will retire at the end of November.

“Defendants know that all it takes to hook an average user is viewing 260 videos,” the complaint alleges.

Google is asking a judge to stay his recent injunction, which includes a provision requiring the company to host third-party app stores

30% of smartphone users worry about AI making decisions without their consent, according to a study by Stagwell’s National Research Group. Consumers also worry that AI will make scamming and spreading misinformation easier.

Adobe has released AI tools that advertisers and creators can use to build and modify videos and produce videos from prompts and existing images.

The future of technology shouldn’t be shaped by Silicon Valley alone — it should be shaped by those who will live with its consequences.

Nine out of 10 top global markets are predicted to see price increases for full-year 2024 as well.

Shell’s overall vision could end up sounding somewhat familiar to some: Shrink the company. This is what Fox Corp. did five years ago.