Digital Marketing

IPG chief Philippe Krakowsky referenced “media” 26 times, “marketing” 10 times and “creative” only five times in his remarks. He also continued to tout the role of principal media-buying.

Dubbed “Ad Format Idol,” the IAB Tech Lab initiative is inviting industry contestants to compete by submitting ad formats with the most popular ones being unveiled early next year.

The charge is related to its digital agencies Huge and R/GA which have been reclassified as “held for sale.” The full-year outlook is for organic growth of 1%.

The charge is related to its digital agencies Huge and R/GA, which have been reclassified as “held for sale.” The full-year outlook is for organic growth of 1%.

In September, Disney was up 17% from August to a leading 11.3% share in viewing driven by NFL and NCAA football. ESPN was up 101% vs. the previous month, while ESPN2 added 165% and ABC Television Network’s broadcast affiliates was 25% higher.

The publisher has accused Perplexity of illegally copying content from ‘The Wall Street Journal’ and the ‘New York Post.’

Trying to rehabilitate the fashion show, with its creepy, retrograde brand DNA, seems inauthentic and irrelevant for young women who were toddlers during the brand’s heyday.

Gaming advertisers appear to be less worried about brand safety,

An organization founded by Robert F. Kennedy, Jr. is preparing to ask the Supreme Court to revive a lawsuit accusing Meta Platforms of wrongly rejecting ads and suppressing posts.

The multi-year agreement will focus on building out a new marketing ecosystem for the company as it looks to infuse more data into its overall marketing approach.