Digital Marketing

LinkedIn’s Qualified Leads Optimization feature is designed to help advertisers “move beyond surface-level conversions by focusing on leads that are more likely to become paying customers,” Director of Product Management Ada Yu says.

On Wednesday, Threads launched its long-awaited test of ads with a small number of advertisers, including Wendy’s and GroupM.

A judge rejected Google’s attempt to dismiss the case, finding Yelp plausibly alleged Google’s monopoly power and exclusionary conduct within the statute of limitations period and partially denying Google’s motion.

Agentic commerce functions identified in lines of code added by OpenAI in ChatGPT suggest the platform will officially host Shopify rather than adding an affiliate link. The report suggests that the price and shipping fields, buy now option and checkout button have been added.

Burrell said the purchase was the first step in creating the first Black-owned agency network, BCG Worldwide.

Why are we not talking about ad avoidance? We’re turning a blind eye to this existential threat to our industry.

Florida has sued Snap for allegedly violating a controversial new social media law that prohibits platforms with “addictive features” from allowing anyone under 14 to create accounts, and requires those platforms to obtain parental consent before allowing 14- or 15-year-olds to create accounts.

Graze – which powers creation of many custom Bluesky feeds – is helping feed developers monetize through advertising, becoming the first company to introduce ads to the protocol on which Bluesky and other decentralized apps run.

Netflix believes there can be a difference in its content from YouTube. During its earnings call, Netflix co-CEO Ted Sarandos used the word “premium” when speaking about podcasts.

Innovid estimates the average campaign reach across its 95 million TV households was just 19.64% – leaving a lot of room for campaigns to do more.