Digital Marketing

Gannett became the first publisher on Wednesday to use Taboola’s DeepDive generative AI search engine, but the tool seems to be missing several important features.

California is asking a federal appeals court to reinstate portions of the state’s Age-Appropriate Design Code, arguing that the law advances the government’s interest in protecting minors’ privacy.

PMG continues its expansion, acquiring Boston-based Momentum and adding its team of 45 retail media experts, as well as proprietary commerce media tech.

“The economic pressures force brands to keep their heads down and just scramble to execute,” says a respondent to the WFA’s just-released “Risk Barometer,” speaking specifically about DEI and geopolitical concerns.

The appointment is another blow to WPP, which was the primary media incumbent. It’s the company’s third major account loss in recent months where Publicis picked up the accounts.

Only half of Gen Z respondents believe tariffs will harm the economy, compared with nearly two-thirds of Gen X.

“Until now, it just wasn’t possible to scale live sports advertising programmatically for local advertisers,” said Daniel Spinosa, president of Premion.

Despite massive cord-cutting, Iger says Disney has enough subscribers to generate “significant revenue.” The benefits come from aggregating advertising and subscription fee revenues and program/production savings.

InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, to include agencies, media owners, direct brand teams, curators, retail media networks, and demand-side platforms.

A new study says advertising on free streaming/FAST platforms can result in the same “attention” level or higher than those airings on ad-supported paid streaming platforms. TVision finds the viewability rate is 75% for free streaming and 74% for ad-supported/paid streaming.