Digital Marketing

Elon Musk’s X Corp. says Alex Jones’ bankruptcy trustee has no right to sell the account names @Infowars and @realAlexJones.

X has begun running full-screen promotions for its Premium account offerings, including a new offer that promises to match Shopify merchants’ ad spend this holiday season.

Global ad investment more than doubled in the past decade and grew 2.8 times faster than global economic output since 2014.

Answering this question in the affirmative puts you in fraught company. Many have proclaimed the end of marketing before. In a book on the cusp of the new century, maverick Coke CMO Sergio Zyman announced the end of marketing as we know it. The primary focus on creativity would give way to a primary focus

The good news is that October turned in the 18th consecutive month of expansion for the U.S. ad market. The bad news is the month’s growth decelerated to the lowest rate — +0.9% — since September 2023, according to MediaPost’s analysis of data from Guideline’s U.S. Ad Market Tracker.

As many consumers turn to GAI technology for their holiday shopping, Cyberweek in the U.S. is expected to drive $40.6 billion in online spend – up 7.0% YoY and representing 16.9% of the overall holiday season. Adobe expects Cyber Monday to remain the season’s and the year’s biggest shopping day, driving a record $13.2 billion

The group has formed an alliance with multiple sports leagues for a new campaign that will air during pro and college sports games and the Macy’s Thanksgiving Day Parade over the Thanksgiving holiday break and beyond.

Threads has become a major contender in the social microblogging space – citing 35 million sign-ups in November, with sign-ups increasing in the past two weeks.

That level of deep data in terms of writing, voicing, story arcs and perhaps even casting has writers angry, concerned, and scratching their heads.

Elements of the new show that are the same as the original “Jeopardy!” include the voice of announcer Johnny Gilbert and the familiar clue grid.