Digital Marketing

Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.

Blackouts are threatening the upcoming start of the NFL season on ABC and ESPN next week and have caused viewers to miss new season college football games this weekend and U.S. Open Tennis on ESPN.

Google says additional safeguards will apply to Search AI Overviews, YouTube AI-generated summaries for Live Chat, Gems and image generation in Gemini, extending restrictions more widely across its AI ecosystem. For ads, Google requires that advertisers disclose when an ad or video includes synthetic content that does not authentically depict real or realistic-looking people or

Groupon coupon codes for dining and entertainment discounts took many iterations as the model matured from paper printouts to digital. Valpak has now consolidated its offerings and magazines to rebrand “Clipper Magazine” into Clipp.

AI has been used to create fake reviews in app stores, according to recent data – which artificially inflates an app’s credibility and gets people to download potentially harmful or deceptive content.

Social media companies have turned into search engines, but brands and influencers still don’t seem to be thinking about having to do without TikTok, and how the platform seemly prioritizes non-branded searches for products.

In this edition of “3.know,” Sonata Insights’ Williamson explains her plans for benchmarking and tracking the growth of AI, and shares findings from two just-released studies. You may remember her from Emarketer, Insider Intelligence and other roles.

“We want to be part of the solution,’ says Jimmy Pitaro, the network group’s chairman. This could come with adding local market MLB and NBA game content.

All this haggling about procedures and hot mics and notecards should not have been necessary, since debates already have rules and procedures.

Fifty years after Schoolhouse Rock introduced kids to “I’m Just a Bill,” Washington state has crafted a friendly new character to educate state voters on the serious issue of election security. Ahead of the 2024 elections, a new marketing campaign in Washington state aims to bolster trust in voting systems. The $1.8 million campaign, paid