Digital Marketing

FCB Global also repeated as Agency Network Of The Year in the One Club For Creativity global creative rankings.

The Independent, Ranker, and Haymarket are some of the publishers using what Captify calls a real-time audience enrichment tool that offers publishers insights about their audience outside of owned properties, opening monetization opportunities they might not otherwise have.

Samsung Electronics unveiled technology Monday at CES 2025 powered by artificial intelligence that brings Click to Search and Live Translation to Samsung’s smart TVs for a better search and viewing experience.

The deal allows advertisers to buy ad inventory on more than 160 Google TV FAST channels through Xumo. Those channels will be branded as “provided by Xumo.”

Tubi says its monthly active users have also seen strong growth – 24% to 97 million (from 78 million in 2023).

In response to a copyright infringement complaint filed by a handful of music publishers in 2023, AI giant Anthropic has agreed to train its future models to avoid copying licensed music.

Google has sent $100 million (U.S. $69 million) that it agreed to pay Canadian news outlets in exchange for an exemption from the Online News Act to a journalism organization designed to distribute funds.

In 2025, X will continue pursuing its goal of becoming an “everything app,” especially with regard to in-app payment functionality.

As I watched news of the domestic terrorist attack on New Year’s Day, I wondered – where is the AI technology that would identify and flag hateful content and trigger words and pull down videos across Facebook’s platforms? Ad platforms have block lists. Where are these block lists for words in videos on platforms?

Following double digit-monthly expansions in the third quarter of 2024, the U.S. ad market decelerated in both October and November.