Digital Marketing

OpenAI’s text-to-video AI model enables advertisers to generate videos from text prompts, animate images, and remix existing videos.

A very, very short one, and an increasingly long one.

Meta’s internal creative agency CreativeX produced the out-of-home creative.

You’ve read the headlines and analysis of Omnicom’s deal to acquire Interpublic. Now listen to the definitive podcast, courtesy of Google’s NotebookLM Audio Overview. It took minutes to create and is actually pretty cool.

The move marks the independent media agency’s further expansion into the creative agency arena. In 2019 it launched multicultural agency 305 in partnership with Armando Christian Perez, aka Pitbull, the Grammy-winning artist and entrepreneur.

Comcast will distribute WBD’s Max and Discovery+ platforms. One analyst says TNT did not get a distribution rate increase for WBD, partly because it did not add NBA content for future years.

Streaming platforms grew not only in share versus that of broadcast and cable, but in viewership – 7.6% against October’s results.

The glamorous image of the gun in our video and motion-picture entertainment is so ingrained that nobody even notices it anymore.

Combined, the companies have total global billings of $71 billion for this year, with Omnicom Media Group accounting for $44.8 billion and IPG’s Mediabrands accounting for $26.2 billion.

Decentralized X competitor Bluesky has released mockups teasing a premium subscription model with a list of potential user features on developer platform Github.