Digital Marketing

“The CPMs for addressable television are high,” a well-known industry Yoda declared at a recent conference. I nearly popped out of my seat, because the opposite is actually true.

Donald J. Trump was sworn in as president for the second time Monday with CEOs and founders of Google, X, Amazon, Meta and others sitting close by to witness the handoff of leadership in the U.S.

Donald J. Trump was sworn in as president for the second time Monday with CEOs and founders of Google, X, Amazon, Meta and others sitting close by to witness the handoff of leadership in the U.S.

A memo to advertisers published by TikTok Sunday warned of limitations to live campaigns, although TikTok reinforced its infrastructure to minimize any disruptions that might affect ad serving in the U.S.

Beginning with this week’s edition, The Sternberg Report will publish a monthly critique of TV series falling within my definitions of “The Good, The Too Bad, and The Ugly.” This edition features two “Goods” (“Missing You” and “Murder Mindfully”) and one “Too Bad” (“Sqid Game). Click to read and find out why.

A panel of the 8th Circuit rejected a bid by the IAB, cable lobby, Michigan Press Association and others to block new rules that aim to make it easier for consumers to cancel recurring subscriptions.

X is launching a dedicated vertical video feed, in line with other social-media platforms – looking to introduce new features that are similar to TikTok.

Kantar Media operates media audience measurement services in more than 60 markets worldwide, including development of the calibration panel for the ANA’s Aquila cross-media initiative.

Instagram has updated the grid on all user profiles – similar to TikTok’s home feed – altering one of the social-media platform’s original aesthetic features.

All TV eyes will be on Donald Trump Monday as he takes the oath of office for his second term as President.