Digital Marketing

“One company. One vision. One platform integrated across the WPP network to accelerate growth in the AI era,” or so says a sizzle reel attached to a press release formerly announcing the rebrand.

From climate change and economic instability to digital overload and rising distrust in institutions, today’s audiences aren’t just distracted-they’re emotionally saturated. Yet many marketers continue to rely on outdated assumptions: that reach equals resonance, or that a high click-through rate means a message connected. It doesn’t.

The Toaster spot explains the new look and build, updated AI and structure.

The creative luminary is taking on a new role at the parent company while Accenture Song Americas CEO Ndidi Oteh will succeed him.

This morning, CivicScience released new data showing social media outlets now are the place a fifth of all Americans turn to first for breaking news. That trend coincides with a rollback in fact-checking moderation, which as been replaced by “community notes,” and lord knows what algorithmic changes, among the major social media platforms.

Under financial stress, legacy TV-network focused media companies could see consolidation that will result in fewer players bidding on sports deals of all types.

Under financial stress, legacy TV-network focused media companies could see consolidation that will result in fewer players bidding on sports deals of all types.

OpenAI’s latest ChatGPT model disobeyed human instructions to shut down during a test by researchers, and I wondered “what if” AI refused to alter ad campaigns based on data the models believed could produce better results.

Connoisseurs of “My 600-lb Life” on TLC will likely notice a significant difference between that show and the new obesity docuseries Lifetime introduced this week.

Vistar says it has seen a significant increase in cross-border campaign planning and that the Spotzi partnership will enable buyers to plan and target campaigns at local and global levels.