Digital Marketing

For 2024, Nielsen says the year included nine days with over 100 billion TV viewing minutes, compared with 13 in 2023.

Fifty-six percent of auto dealers said they encounter information gaps between their CRM, DMS and FMS more than one-quarter of the time.

Trump’s speech was crammed with controversial talking points that should keep the cable news yakkers up to their necks in material for days, if not weeks.

NextDoor has already blocked users under 18 from its platform due to the law, NetChoice says in a request for a temporary restraining order.

“The CPMs for addressable television are high,” a well-known industry Yoda declared at a recent conference. I nearly popped out of my seat, because the opposite is actually true.

Donald J. Trump was sworn in as president for the second time Monday with CEOs and founders of Google, X, Amazon, Meta and others sitting close by to witness the handoff of leadership in the U.S.

Donald J. Trump was sworn in as president for the second time Monday with CEOs and founders of Google, X, Amazon, Meta and others sitting close by to witness the handoff of leadership in the U.S.

A memo to advertisers published by TikTok Sunday warned of limitations to live campaigns, although TikTok reinforced its infrastructure to minimize any disruptions that might affect ad serving in the U.S.

Beginning with this week’s edition, The Sternberg Report will publish a monthly critique of TV series falling within my definitions of “The Good, The Too Bad, and The Ugly.” This edition features two “Goods” (“Missing You” and “Murder Mindfully”) and one “Too Bad” (“Sqid Game). Click to read and find out why.

A panel of the 8th Circuit rejected a bid by the IAB, cable lobby, Michigan Press Association and others to block new rules that aim to make it easier for consumers to cancel recurring subscriptions.