Digital Marketing

Agentic commerce functions identified in lines of code added by OpenAI in ChatGPT suggest the platform will officially host Shopify rather than adding an affiliate link. The report suggests that the price and shipping fields, buy now option and checkout button have been added.

Burrell said the purchase was the first step in creating the first Black-owned agency network, BCG Worldwide.

Why are we not talking about ad avoidance? We’re turning a blind eye to this existential threat to our industry.

Florida has sued Snap for allegedly violating a controversial new social media law that prohibits platforms with “addictive features” from allowing anyone under 14 to create accounts, and requires those platforms to obtain parental consent before allowing 14- or 15-year-olds to create accounts.

Graze – which powers creation of many custom Bluesky feeds – is helping feed developers monetize through advertising, becoming the first company to introduce ads to the protocol on which Bluesky and other decentralized apps run.

Netflix believes there can be a difference in its content from YouTube. During its earnings call, Netflix co-CEO Ted Sarandos used the word “premium” when speaking about podcasts.

Innovid estimates the average campaign reach across its 95 million TV households was just 19.64% – leaving a lot of room for campaigns to do more.

The last performance the Beatles ever did on TV came in 1968, and only one man was capable of getting them to do it: David Frost.

Conservatives had hoped to use the Palin suit as a springboard for challenging the 1964 Times v. Sullivan decision.

The main issue: Did Vincent Bollore control Vivendi and if so should the Bollore Group have made a buyout offer as required by French law?