Digital Marketing

WBD’s decision to split itself into two separate companies represents a big change from a separation plan announced last December.

A Raymond James research note analyzes impressions and paid clicks – part of an upcoming core AI search traffic model for the U.S. based on Google AI Mode, which recently introduced ads in the AI-based search feature.

The National Advertising Division questioned several productivity claims Microsoft made related to its 365 Copilot suite of applications for the enterprise market, as part of a routine monitoring program for marketing and advertising.

YouTube has coached its content moderators to prioritize “freedom of expression” in rule-breaking videos if they are likely to appeal to the “public interest,” according to “The New York Times” – including videos in which creators “discuss or debate elections, ideologies, movements, race, gender, sexuality, abortion, immigration, censorship and other issues.”

Why social intelligence is coming, and what it could mean.

Covering digital media, I sometimes feel like I’ve entered Rod Serling’s “fifth dimension,” especially when I see some of the advances being made in the three-dimensions of out-of-home media.

Given the importance AI will play in WPP’s selection of a new CEO, we asked some AIs who were optimum candidates. Four internal execs each got three votes, including one who knows a lot about AI: Brian Lesser.

At the consideration stage of the journey, brands have a real opportunity to leverage retail media networks to reinforce their value and stay top-of-mind. RMNs provide the ability to retarget high-intent shoppers, serving them with tailored messaging based on previous interactions. Unlike standard programmatic retargeting, RMNs leverage first-party purchase data, allowing brands to reach consumers

The company previously worked with PMG who was named global media AOR a year ago. It was not clear if PMG defended the account.

An announcement characterized the pending departure as Read’s decision to retire-he’s been with the company for more than 30 years.