Digital Marketing

Siding against Google, a federal appellate court on Thursday upheld a jury’s finding that the Play Store policies violated antitrust law, and left in place an injunction requiring the company to revamp its app marketplace.

X is revamping the appearance and functionality of its in-stream ads. X recently cut hashtags and emojis from paid promotions and continues to refine its ad formats, which it says will be “sleeker,” blend naturally into users’ timelines, and depend more heavily on AI

Senator Ed Markey is floating a bill to allow TikTok to continue operating in the United States, provided the company stores data on U.S. users in this country, and allows access to engagement metrics regarding publicly posted content.

All of June’s growth came from smaller ad categories, as top 10 category spending was completely flat with June 2024. All other categories’ spending rose 7.2% in June.

Samardzija has been CEO of Omnicom’s Annalect, which has overseen the development of Omnicom marketing platform Omni and other assets.

Peacock posted a 20% increase in overall revenue to $1.2 billion, but did not see subscriber growth in the period, remaining at 41 million.

The company, known for its cash-back, affiliate and ad programs in the U.S., has created a suite of AI-powered tools for advertisers and marketers.

Meranus, who departed as North American CEO of Dentsu X just two days ago, has landed in a new “customer success” role at fast-growing PMG’s New York City office.

Nielsen is once again elevating the role of outputs in its products and services to advertisers, launching what it is dubbing an “Outcomes Marketplace” that will combine Nielsen’s proprietary data with those of other marketing and media researchers to offer advertisers and agencies with “a more comprehensive view of an ad’s outcome alongside reach and

Company CEO Mark Penn noted that net new business revenue in Q2 was $117 million and that the firm had a “strong performance at our Digital Transformation businesses,”