Digital Marketing

Google confirmed Thursday to MediaPost that it ran a limited experiment with a few publishers serving ads in chatbots before making AdSense for Search broadly available to sites that host conversational AI interfaces earlier this year.

Google confirmed Thursday to MediaPost that it ran a limited experiment with a few publishers serving ads in chatbots before making AdSense for Search broadly available to sites that host conversational AI interfaces earlier this year.

Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to verify users’ ages, and prevent minors under 18 from downloading any apps without parental permission.

Ald, a 20-plus-year veteran of the industry, will report to COO Patrick Dolan and will be responsible for revenue strategy, including expanding membership.

Marketers and agencies often see eye-to-eye on strategic direction and creative output, while procurement professionals tend to focus on cost control, efficiency and performance metrics.

A new Georgia law requiring parental consent for minors to create social media accounts, and banning the use of minors’ personal information for advertising, violates the First Amendment, NetChoice argues.

Google announcements today around AI Mode include addition of products and place cards to answers, a new history panel and running limited tests without an opt in on Al Mode in Search Labs. Google also dropped the waitlist for those waiting to use the platform.

Linear TV had the bulk of ad-supported viewing at 58%, with streaming platforms at 42.4%. Broadcast networks had a 28.7% share of ad-supported viewing, with cable TV networks 28.9%.

Consumers will soon delegate online shopping tasks to agentic agents, moving brands into a new world of advertising and online commerce. Credit card and payment systems are working with AI experts to build the technology.

Some analysts expect there will be contraction of content occurring on linear TV, and live sports (and other live programming) will look to fill more of the gap for TV networks.