President Trump is expected to sign another executive order to push back the June 18 expiration date set with the previous 75-day extension, according to a report from “The Wall Street Journal.”
Trump To Extend TikTok Sell-Off For Third Time Read More »
Bridging the gap between social media and QSR, Snapchat is inviting customers to exchange their MyMcDonald’s Rewards points for a free month-long subscription to Snapchat+.
McDonald's To Offer Customers Snapchat+ Subscriptions Read More »
“It would be reasonable to infer that Google, out of anyone, would be able to use an IP address to connect information to an identifiable person,” a federal judge in California wrote.
Google Must Face Privacy Claims Over Health Data Read More »
Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company’s ad model deeper into generative AI-powered tools.
Amazon Ads Launches AI Vision For Creative Read More »
WPP Media this morning released a revised mid-year update to its annual ad spending forecast, reducing U.S. growth by nearly a percentage point to just 2.2%, including the effects of political advertising.
WPP Cut U.S. Ad Outlook For Next Several Years Read More »
The draft represents “a unified, system-agnostic set of API specifications designed to streamline the exchange of invoice data and documentation between buyers and sellers in the digital advertising supply chain,” the IAB said, adding that it will accept industry comments through Aug. 11.
IAB Releases Invoice API Specs For Public Comment Read More »
The move follows previous audience-measurement deals with Nielsen and Comscore, and GSTV says iSpot will quantify the “unique, incremental reach” — as well as “outcomes” — generated by campaigns running on GSTV’s network.
Alt Currency Provider iSpot To Measure GSTV's Fueling Station Network Read More »
Cisco Systems has laid a foundation that enables advertisers to scale intelligent, AI-driven strategies with accuracy, performance, security, speed and visibility.
Cisco Systems Strengthens AI Foundation For Advertisers Read More »
As part of a new ad forecasting taxonomy, WPP says amateur content will surpass professionally produced content this year, making me wonder what the definition of “professional” content actually is.
When The Going Gets Weird, Content Turns Non-Pro Read More »
Citing “disruptions to global trade and continued de-globalization pressures,” WPP Media this morning released a mid-year update to its annual global ad growth forecast, reducing its outlook for 2025 by 1.6 percentage points to 4.8% from what it has projected in December 2024.
At Mid-Year, WPP Downgrades Global Ad Outlook 1.6 Points To 4.8% Read More »
