Digital Marketing

The appointment is another blow to WPP, which was the primary media incumbent. It’s the company’s third major account loss in recent months where Publicis picked up the accounts.

Only half of Gen Z respondents believe tariffs will harm the economy, compared with nearly two-thirds of Gen X.

“Until now, it just wasn’t possible to scale live sports advertising programmatically for local advertisers,” said Daniel Spinosa, president of Premion.

Despite massive cord-cutting, Iger says Disney has enough subscribers to generate “significant revenue.” The benefits come from aggregating advertising and subscription fee revenues and program/production savings.

InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, to include agencies, media owners, direct brand teams, curators, retail media networks, and demand-side platforms.

A new study says advertising on free streaming/FAST platforms can result in the same “attention” level or higher than those airings on ad-supported paid streaming platforms. TVision finds the viewability rate is 75% for free streaming and 74% for ad-supported/paid streaming.

The dead rise from their graves and mortuary drawers in a new series on Syfy that represents a new take on the undead.

Founded in 2020, the rebranding accompanies expanded capabilities including channel management, business outcomes dashboards, and closer alignment with Horizon’s retail media and digital experience platform NEON, which the firm said is at the core of the offering.

Former FTC Commissioner Alvaro Bedoya, one of two Democrats ousted by Trump in March, has officially resigned from the agency.

President Trump is expected to sign another executive order to push back the June 18 expiration date set with the previous 75-day extension, according to a report from “The Wall Street Journal.”