Digital Marketing

Largo.ai, an AI-driven analytics platform for the film, TV and ad industries, has secured $7.5 million in investment. Stallone is among the backers of the company, which just closed its Series A financing round.

For the first time, Snapchat is offering paying subscribers a plan that allows them to avoid seeing ads on the platform.

Dentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaassen told MediaPost AI will become a critical tool to generate ideal content quickly and accurately and increase the amount of content that appeals to consumers.

Stephen Yap, who led Google Marketing platform in the Americas, has left to help steer and combine Perion’s recently acquired brands, like Undertone and Hivestack.

“We’re taking on Big Tech. This is a mission to define the narrative of a generation,” noted a member of advocacy group Design It For Us.

Out-of-home (OOH) viewing is important for sports and live event programming – especially big ones such as the Super Bowl – where communal viewing in homes, bars, restaurants and hotels across the country spikes as Americans gather to watch together.

X Corp. on Saturday filed a second amendment to its antitrust complaint, adding Nestle, Abbott Labs, Colgate-Palmolive, Lego, Pinterest, Tyson Foods and Shell as proposed defendants alongside the World Federation of Advertisers and others.

That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning.

FCC Chairman Brendan Carr did not offer examples of what might be in violation. But we can assume he believes some”‘underwriting” messages have been expanding and moving into the area of “commercial” content. The presumption is that if they are deemed ‘commercials’, then the U.S. taxpayers shouldn’t be helping support NPR and PBS as commercial-free

New York City’s cost of living is the big challenge faced by TLC’s newest big family, the de la Mottes, who star in “Big Family, Big City,” airing February 25.