Digital Marketing

WPP Media estimates content creators and distributors will more than double their global ad take to $376.6 billion by 2030. This year, these revenues from advertising, media/brand deals and sponsorships will increase by 20%.

A commercial dubbed the worst in the New Jersey primary for its fake, AI-generated images may have doomed a gubernatorial candidate’s campaign.

Almost two-thirds of survey respondents said they use their TVs to watch platforms like YouTube and Twitch.

Snapchat is expanding the functionality included in its basic and premium subscription offerings by prioritizing its most unique in-app features, AR experiences and lenses.

Snap plans to launch its newly developed AR smart glasses in 2026, ahead of Meta’s Orion AR glasses. Snap is now entering a highly competitive market, with anticipated AR wearables being developed by tech giants like Apple, Google, and Meta.

A TrillerTV subscriber is asking a federal appellate court to reconsider her claim that the company violated a video privacy law by allegedly sharing information about her viewing history with Meta.

Gannett became the first publisher on Wednesday to use Taboola’s DeepDive generative AI search engine, but the tool seems to be missing several important features.

California is asking a federal appeals court to reinstate portions of the state’s Age-Appropriate Design Code, arguing that the law advances the government’s interest in protecting minors’ privacy.

PMG continues its expansion, acquiring Boston-based Momentum and adding its team of 45 retail media experts, as well as proprietary commerce media tech.

“The economic pressures force brands to keep their heads down and just scramble to execute,” says a respondent to the WFA’s just-released “Risk Barometer,” speaking specifically about DEI and geopolitical concerns.