Digital Marketing

To boost its strategic position in the social commerce sphere, Pinterest will feature high-performing creator content originally posted on influencer shopping platform LTK.

“The nation’s teens are in the midst of an ongoing mental health crisis precipitated by behavioral addiction to social media apps like Snapchat,” Florida argues in papers filed Wednesday.

The Foundation is anchored by the Effie Collegiate program and a number of educational tools provided by the Lions organization including Lions Learning and Lions Intelligence.

Samsung Ads’ “GameBreaks” is expanding its portfolio of interactive mini-games. Four new gaming titles will soon be available.

Lawmakers in California advanced a bill that would revise the state’s 58-year-old wiretap law in ways that could discourage lawsuits over online tracking.

In addition to steady gains from “Thursday Night Football,” MoffettNathanson analyst Michael Morton expects rising business from a new NBA contract in the fall of 2025.

The new leadership team will support innovations that are beginning to gain strength across the ad industry, including AI, commerce media, the creator economy, CTV and measurement.

At Cannes next week, Amazon Web Services will demonstrate to brands, agencies and publishers how personal multichannel campaigns can become when supported by AI.

“Marriott Media” will utilize 237 million guest member first-party data to target travelers across digital and physical media locations, including in-room media centers and programming.

Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ’s Sigma platform “at the strategic center” of its media practice.