Digital Marketing

The win signals a change from handling in-house to agency oversight.

“We made a pretty big shift a few years ago when we moved almost all of our media planning analysis – and in some cases buying – in-house, because we needed to be more agile.”

Allen Media Group (AMG) has formed a strategic partnership with Anoki to deploy Anoki ContextIQ across its streaming portfolio, including live news, weather, sports and premium entertainment, the firm announced at the IAB NewFronts event in New York, according to MediaPlayNews. The partnership “enables brands to invest in our content with confidence — strengthening the

The two verdicts against social media giants are part of a  growing backlash against the companies, and could lead to federal legislation, The New York Times writes in an analysis. Senators Marsha Blackburn (R-Tennessee) and Richard Blumenthal (D) Connecticut, called for legislators to pass their Kids Online Safety Act.   

Stakeholders in the broadcast and media industry have not yet settled on the question of what the risk is from an artificial intelligence bubble, judging by a recent roundtable, NCS reports. One participant was Charlie Dunn, executive vice president, products, Telestream. “We believe that there is certainly the possibility for prices to get reset when the companies

Bertelsmann, the German media group, has ramped up its legal efforts to counter book bans in the U.S., Reuters reports. The U.S.  market accounts for 28% of Bertelsmann’s revenue, versus 14% in 2011. This growth reflects expansion across brands like publisher Penguin Random House, music group BMG, logistics firm Arvato and education business Relias.

Analysts believe OpenAI is looking to dramatically cut back big, money-losing future growth businesses with huge capital expenditures in preparation for its public stock market offering later this year.

Internet firebrand Bari Weiss’s efforts to “blow up” CBS News have failed to move the ratings needle for “CBS Evening News” as the first quarter of 2026 comes to a close.

Over 35% of total auto industry spend in February went toward the Olympics, with the NFL in second place (20.05%).

The beauty brand’s new partnership taps one of college basketball’s most compelling multihyphenates, right at her big moment.