Digital Marketing

Albertsons has released incrementality metrics to help advertisers identify new customers and more across its retail network. S. Martinelli & Co. became one of the first testers.

The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday shows despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion in 2025, up 13.9% YoY.

Snapchat plans to lay off approximately 16% of its global full-time employees – about 1,000 jobs – as the social media company embraces advancements in AI to cut overhead costs during its “crucible moment.”

The Cannes Lions this morning unveiled the complete jury rosters for its upcoming awards, including members of the media jury chaired by WPP Media’s Sindhuja Rai.

One persistent issue for movie theater owners since the dawn of the premium streaming age is movies moving too quickly from theaters to streaming.

Crossover Media Group has hired media veteran John Murphy as vice president of strategic partnerships, a new role, Inside Radio reports. He will be tasked with securing new content for the company. Murphy has worked with the Crossover Media Group team as both a partner and a client. 

Nielsen overestimates streaming viewership at the expense of traditional TV, says Mark Marshall, chairman of global advertising and partnerships at Nielsen client NBCUniversal, The Wall Street Journal reports. “Every media company is valued on a multiple of something, right?” Marshall comments. “The baseline for all of these is revenue, and if that revenue is understated due to incorrect

Netflix has five of the top ten shows and CBS has two of the top ten and six of the top 20 shows. Disney’s ABC/Hulu has four of the top 20 programs.

Radio firm Cumulus Media is headed for a swift emergency from Chapter 11 bankruptcy following the posting of a 181-page restructuring agreement by the U.S. Bankruptcy Court for the Southern District of Texas, according to Radio+ Television Business Report. The court’s approval of the plan, which occurs less than six weeks after the filing for

The news that “Jersey Shore” is about to have its final farewell season raised a question: Wait a minute – “Jersey Shore” is still around?