Digital Marketing

Libsyn Says Campaign Boosted Gen Z Purchase Intent For Food Chain

Podcast host Libsyn claims that a campaign for a quick-service restaurant chain boosted awareness, purchase intent and brand favorability among Gen Z consumers, Inside Radio reports. The chain was not identified, but the company says it already enjoyed broad recognition by the younger audience. The campaign featured podcast host endorsements, video integrations, social media amplification

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The Weather Channel Is First In Trust: Survey

The Weather Channel remains the most trusted news source even as overall trust in media declines, YouGov reports. The 2026 Trust in Media survey by YouGov found that Americans are 50% more likely to call The Weather Channel trustworthy than untrustworthy. PBS (+26) and The Wall Street Journal (+22) follow. The least-trusted outlets are Breitbart News (-12), One America News (-10), and Fox News (-10). The Weather

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Elizabeth Murdoch Invests In Piers Morgan's Planned Media Network

Elisabeth Murdoch, a member of the Murdoch media family, is one of a group of strategic investors backing Piers Morgan’s effort to turn Piers Morgan Uncensored, a YouTube talk show, into a global media network, Inc. reports. The round was  led by Raine Ventures and Antenna Group, Elizabeth Murdoch’s investment is outside the structure of the Murdoch family’s media

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