Digital Marketing

The agency’s new contract expands the agency’s media account in the U.S. The company spent $182 million on measured media last year according to COMvergence.

Since launching the Wire Program in 2024, advertisers have seen 130% higher video-completion rates and a 23% higher view rate vs. standard video ads, and viewers are 18% more likely to convert to leads.

The guidelines, which will be open for public comment through July 12, are intended as a first step toward Media Rating Council accreditation for attention measurement suppliers.

The joint venture will use large language models and generative AI to develop TV-ready creative to give even the smallest advertisers a chance to use multiplatform video in streaming. These smaller companies have not reached the TV market.

Texas is now the second state to pass a bill that would require Google and Apple to verify users’ ages and then block minors under 18 from downloading apps without parental permission.

The creator economy is growing at five times the rate of the traditional media sector, which is expanding at 5% annually. A new IAB study finds the digital economy now makes up 18% of the U.S. GDP, with a rapid increase in internet-related jobs and the unprecedented rise of creators since 2020.

Pinterest also announced a partnership with Magnite, an online advertising firm that will become Pinterest’s sole supply-side platform.

Citing the First Amendment, NetChoice is urging a judge to again prohibit Mississippi from enforcing a law that would require some platforms to verify users’ ages and prohibit minors from creating social media accounts, without parental permission.

MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the future of monetization, performance and optimization for organic and paid media.

First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported.