Digital Marketing

Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud, up from 13 months until today, extending measurement capabilities.

Philadelphia-based Harmelin Media has promoted long-time business intelligence exec Greg Ebbecke to executive vice president from senior vice president of the agency.

“We’ve seen this approach work on X,” Mark Zuckerberg said this morning during video remarks that showed no evident signs of hostage syndrome.

The growth overdelivered on one analyst estimate, which estimated the company would reach 88 to 89 million homes by the end of the fourth quarter.

Calabrese spent 15 years at Omnicom Media Group, most recently as CEO North America Investment. In that role, Calabrese oversaw investment and activation of over $20 billion across media channels.

Gemini supports the News Brief feature, unveiled at CES 2025. It will summarize news of the day by searching and scraping news stories and headlines from across the internet and YouTube that have been posted by a list of trusted news channels.

The standout star of CBS’s prime-time revival of “Hollywood Squares” is without a doubt Triumph the Insult Comic Dog, the world’s canniest canine comedian.

MSNBC will be undergoing some massive cuts and contract renegotiations of high-profile on-air personalities, according to reports. CNN is focusing on core brand value – a paywall for CNN.com.

Night Market, Horizon Media’s commerce agency affiliate, and Keen Decision Systems created a partnership that redefines how brands plan, optimize and measure marketing incrementality across all channels.

After announcing its plan to roll out millions of generative AI characters across Facebook and Instagram, Meta has deleted several of its own AI bot accounts due to widespread public backlash.