Digital Marketing

Peacock got top billing at the NBCU Upfront, positioning NBCU as streaming-first heading into this spring’s upfront sales season.

Prime Video’s ad option, which started up over a year ago, has been a “game changer” with a strong viewer-to-consumer connection to Amazon’s e-commerce business,

A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 – down five percentage points since 2024. Paid media continues to dominate marketing spend, but investments are down overall, especially in agencies, where 39% of CMOs plan to cut back.

A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 – down five percentage points since 2024. Paid media continues to dominate marketing spend, but investments are down overall, especially in agencies, where 39% of CMOs plan to cut back.

Total time viewing on all Fox Corp. platforms was up 26% in the last 12 months, with 24% of commercial time on Fox airing on programs with over one million viewers, Fox President of Ad Sales, Marketing and Brand Partnerships Jeff Collins says. “Part of our strategy has been a long time of contrarian thinking.

Snapchat kicked off the live music series with music from rapper Kid Cudi, who performed a soon-to-be-released single and other unreleased music for a small crowd of Snap’s most viral creators, as well as what the company calls “superfans.”

Google has agreed to settle claims that it violated a Texas biometric privacy law, as well as claims that it deceptively collected location data and tracked users who browsed in Chrome’s incognito mode.

Five months into 2025, Guideline is drawing on a quarter of actual spending data, as well as a quarter of “forward bookings” and certain assumptions to forecast a 4% increase in U.S. ad spending. That’s down from 9% gains in 2024.

TikTok is rolling out a new “Live” feature designed to help live streamers better engage with their viewers, according to screenshots flagged on Threads.

While advertisers still fund the ecosystem, they’re increasingly guests in a house they don’t own.