Digital Marketing

Roblox will reward creators for persuading players to partake in and return to the platform. Two new “Creator Rewards” programs and new creator analytics tools, will begin rolling out on July 24, replacing previous creator payout systems.

“Media Matters faces an ongoing campaign of retribution for exercising its First Amendment rights,” the group says in a lawsuit filed Monday.

In the wake of a holdco price-fixing scandal coordinated on the consumer-grade group messaging app, MediaPost has obtained breaches of WPP client discussions from its CTO’s WhatsApp team chat.

The Competition and Markets Authority is investigating Google under a new law that would give regulators the power to demand change and would apply to any company the watchdog felt holds too much power in one market.

National TV ad revenue for the major basketball contest was up 56% to $288 million. The previous year, a five-game series in which the Boston Celtics beat the Dallas Mavericks earned $184.7 million.

In 1997 Proctor founded Mindshare – splitting off JWT’s media assets into a separate agency during the early days of the unbundling era.

A team of gung-ho crimefighters, all masters of their unique skill sets, are hand-picked for a new, classified task force assigned to prevent a catastrophic terrorist attack.

CEO Mathias Dopfner says company needs a “third pillar” beyond its existing businesses.

Snapchat recently acquired a calendar-based app called Saturn, designed to help students plan their school schedules and share them with other users.

The suit claims that Zillow is engaged in an anticompetitive conspiracy to maintain a monopoly over digital home listings.