Digital Marketing

The new brand name will be MS NOW (My Source News Opinion World), according to an internal memo sent to employees under Versant, a new spinoff company that will house NBC cable TV networks.

It’s not just political leadership either. A majority of Americans lack faith in leadership across business, healthcare, education and government according to a new Harris Poll survey.

“The Biggest Loser” was the target of criticism practically from its start in 2004, but nevertheless ran for 18 seasons.

A federal judge has blocked the agency from attempting to force Media Matters to turn over information relating to a report about brand safety on X.

The six-year relationship extends with a new three-year contract starting in January 2026.

Neil Dhanowa, former global head of Display & Video 360, resigned in mid-August from Google to help build Microsoft’s AI advertising strategy.

TikTok has introduced updates to its Community Guidelines, providing clearer language regarding its policies, while presenting new rules and standards addressing concerns about the continued spread of artificial misinformation.

On the spectrum of nice-, want- and need-to-have, there’s now academic proof that ethics can make you a better advertising pro. Who would have thought?

The deal is backed by JP Morgan and several private equity groups. Ad.com, which has extensive experience in advertising, acquired Search.com in July.

What makes consumers stick around after big sports franchises end their respective seasons? That may be something streamers continue to worry about.