Digital Marketing

Gray Media has hired Cogent Strategies LLC for exclusive federal lobbying, Legis1 reports. Gray has spent $130,000 on lobbying in each of the two quarters so far this year. A filing by Cogent Strategies cites issues such as TV innovation, competition, local broadcasting, streaming, AI, FCC, local station ownership issues, and Next Generation TV. The lobbying team includes […]

Meta is announcing parental supervision tools for Threads, despite allegations that they could have little impact on teens’ social-media use.

Twitch is introducing parental control features, which include the ability for guardians to block their teen’s ability to broadcast livestreams on the platform.

The bill “may have the practical effect of discouraging lawful advertising for ordinary food and beverage products, including, for example, restaurant advertising,” the Association of National Advertisers and others tell lawmakers.

A federal judge has dismissed Google’s complaint against the Texas-based company SerpApi, which allegedly circumvented attempts to prevent it from scraping search results.

Google is testing new controls in Google Search Console, enabling publishers to opt content out of AI-generated search features while remaining visible in traditional search.

The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purchase frequency, data availability, media mix and regulation of 10 markets: Australia, Brazil, China, France, Germany, India, Mexico, South Korea, the U.K. and the U.S.

Should media companies pursue more live TV, streaming deals, mobile, video or gaming opportunities? What’s the right mix? Much depends on where they are in the broad media-platform spectrum.

Over a 35-day viewing period of TV shows’ debut episodes, Netflix had eight of the top 25 shows and the three strongest shows overall, according to a CBS release citing Nielsen data.

The toy and family entertainment company spent $522 million on advertising and promotion last year, according to an SEC filing.