'National Geographic,' Dream Maker: Brand Launches A Creator Ecosystem
National Geographic is working with eight creators to expand its storytelling.
'National Geographic,' Dream Maker: Brand Launches A Creator Ecosystem Read More »
National Geographic is working with eight creators to expand its storytelling.
'National Geographic,' Dream Maker: Brand Launches A Creator Ecosystem Read More »
Advertisers can now upload their existing ad assets into X Ads Manager via Media Studio, Composer, or the Campaign Form and apply new aspect ratios, according to the company’s announcement.
X Invites Advertisers To Recycle Creative From Other Platforms Read More »
If finalized, the deal will resolve charges that Kochava sells the type of geolocation data that could expose sensitive information — such as whether people visited doctors’ offices or religious institutions.
Data Broker Kochava Reaches Privacy Deal With FTC Lawyers Read More »
Web companies can use collect personal information from young children in order to verify their ages, the FTC said this week in a new policy statement.
FTC Endorses Age Verification Technology Read More »
Last year of course, one deal towered in significance above all others – Omnicom’s acquisition of IPG.
COMvergence: 2025 Marcom M&A Volume Grew Slightly Read More »
Last year of course, one deal towered in significance above all others – Omnicom’s acquisition of IPG.
COMvergence Reports 2025 Marcom M&A Volume Up Slightly From 2024 Read More »
In my last post I focused on the quants of Trump’s address. In this one, I use a keyword index to examine the quals. Hint: It’s not exactly the “Golden Age” of the Union.
Google’s commitment to bring smarter optimization and greater transparency to AI-powered campaigns has now become a reality, the company says.
Google Opens 'Text Guidelines' To More Advertisers Read More »
Today WPP spent more effort communicating what its turnaround plan is – the latest in a series of turnaround plans that began when Mark Read was appointed CEO in 2018.
WPP Reports Stunted 2025, Unveils Turnaround Plan Read More »
Nexstar’s billion-dollar bid to acquire Tegna is still being reviewed by the Federal Communications Commission. The merger has been endorsed by the Trump administration (“GET THAT DEAL DONE,” Trump recently wrote on Truth Social). The New Yorker reports in an analysis the merger is “politically messy and technical, and the deal itself isn’t that big in dollars and
Nexstar's Tegna Purchase Is 'Politically Messy,' Analysis States Read More »