Digital Marketing

The Chicago agency will lead Whataburger’s media strategy, planning and buying across all channels.

Those who only know Lori Loughlin from “Full House” and “Fuller House” may be surprised to see her talking tough in a new cop drama on Amazon Prime.

Privacy Sandbox will seem outdated by the time Google releases its next technology that automates protection of consumer data worldwide. Google will build the system based on AI agents supported by its BigQuery database and reasoning models. The idea is to monitor regulatory restrictions worldwide, taking the job from individual companies.

Meta is killing off its biggest DEI programs as part of a transformation embracing a far-right ideology as Donald Trump prepares to take office.

Texas Attorney General Ken Paxton this week accused TikTok of lying to parents about the “mature and extreme content on its highly addictive app.”

Delta announced a host of new content offerings for SkyMiles Members at CES – including a deal with YouTube that provides ad-free Premium video, music and creator-based content offerings available free on flights.

A law that could result in a ban on TikTok is unconstitutional because it was driven by concerns about propaganda, attorneys for the company and a group of users argued Friday to the Supreme Court.

Conversational chatbot Grok now has its own iOS app, furthering X owner Elon Musk’s desire to transform it into a leading force in generative AI while also providing non-X users with the ability to access the technology.

DoubleVerify’s data shows 16% of GIVT from known-bot impressions in 2024 were generated by those associated with AI scrapers, such as GPTBot, ClaudeBot and AppleBot.

MediaPost has selected IPG Mediabrands as media agency of the year, Giant Spoon as independent agency of the year, Omnicom as holding company of the year, Mattel’s Lisa McKnight marketer of the year, Omnicom’s John Wren agency executive of the year for 2024. Profiles explaining each winner’s selection will be revealed in a special series