Digital Marketing

Media buyers expect to spend 11.8% more on ads in 2024 – up 2.3 percentage points from earlier estimates made last November. Paid search is forecast to rank third in percentage of growth behind CTV and social media.

While complying with it may still be a challenge, a new ad industry taxonomy conceptualizing risks can be visualized in an easy-to-access and organized way, thanks to the IAB Tech Lab.

A federal appellate court has blocked enforcement of a California law that requires large social media platforms to disclose their editorial policies — including how they treat hate speech and other objectionable material.

I’m not the most religious man, but I promise you this, I will be praying as I cast my vote in November. Apparently, so will most of the rest of you, according to research I just received from the Religion News Service.

More users are looking past the convenience of paying to remove ads or blocking them. What prompts users to disable ad blockers and consider ads to be non-intrusive?

YouTube is rolling out the option this week for parents to link to their teen’s account without altering their individual algorithms.

Under the new arrangement, OMG will handle the Americas and WPP will manage Europe, the Middle East & Africa and Asia Pacific.

The nonprofit Internet Archive’s 13-year-old e-book lending program infringed copyright, a federal appellate court ruled Wednesday.

Snap CEO Evan Spiegel says the ad unit is designed to help advertisers “raise awareness with broad reach in the chat inbox,” while also driving conversion with an in-message call-to-action.

An adorable robot named Luigi, with enormous, expressive saucer eyes and the sleek body of an espresso machine, stars in this spot.