Digital Marketing

Small business owners have concerns about possible outcomes of Google’s DOJ antitrust trial set to begin Monday. Some believe they may need to hire agencies to help them through processes or use of multiple companies, rather than seeing lowered coasts.

Google has implemented stricter recertification guidelines and certification for gambling and gaming as the betting season for the NFL gets underway.

See what I did there? Using a little reverse psychology to get you to do the opposite – click through and read today’s “Red, White & Blog” – if only as an act of authoritarian defiance. Well, that’s actually the point of today’s column.

Roblox has launched its own world showcasing immersive case studies from major brands with their own Roblox experiences and a virtual tour of the platform’s ad offerings and gamified marketing challenges.

Based on the bill President Biden signed in April, TikTok is likely to be sold or banned in the U.S. within a matter of months.

Google launched a series of ads introducing Bob, a popular “afterlifestyle” influencer, from the Warner Bros. movie ‘Beetlejuice’ as part of its ongoing campaign titled New Ways to Search.

As Google prepares to battle the U.S. Department of Justice in another trial, the UK Competition and Markets Authority alleged Google has “abused its dominant position” in online advertising that favors its own services.

The future of a streamlined ad-tech industry won’t be shaped by cookies — it will come from addressing the day-to-day tasks that form the bedrock of successful campaigns.

As AI became a thing, so did AI companions. One perceived benefit of artificial friends can also be one of their biggest drawbacks – they might like you too much.

Engagement improved 20% or more on both TikTok and Instagram using quick-turn vs the traditional campaign approach according to an analysis of 700 influencer campaigns by VML’s Obviously.