Digital Marketing

The move completes the planned leadership transition to Tyler Turnbull, who succeeded Lee as CEO of McCann when Omnicom completed its acquisition of Interpublic late last year.

A movement within the ad industry is bringing ad buying into supply-side platforms, lowering costs per impression and increasing ad visibility by using a brand’s data to create bidding instructions based on predictions and value to that specific brand.

Meta is reportedly accelerating its shift toward an AI-powered content moderation and ad-review strategy, rerouting more of its human review requests to large language models by the end of the year.

Turns out, Russia’s social design agency wants all three. Read how they’re already solving for the “two-audience problem” here.

CANNES — I spoke with agency, marketer and tech leaders here to find out what the next version of the business will look like. Here’s my take.

The Media Network of the Year award is won by the network whose agencies accrue the most points for shortlisted and awarded entries in the Media Lions.

Now long out of office, President Obama is still the nation’s Comedian In Chief as he takes up a starring role in Larry David’s new HBO series “Life, Larry and the Pursuit of Unhappiness.”

Asia took bronze, silver and gold in the Young Lions media award this morning, including South Korea’s Cheil’s gold for “The Note: I’m Here.”

Broader permissions would give Google more options to use publishers’ content, including the ability to train its AI models.

The New York Times has amended the copyright lawsuit it filed in 2023 against OpenAI and Microsoft, the Times reports. The new Times filing accuses Microsoft of encouraging OpenAI to train its AI system with articles from the Times and providing services to help it achieve this. But the paper dropped a claim that OpenAI had “secondarily” infringed on its copyrights by