Digital Marketing

The IAB Tech Lab Agent Registry will launch March 1 and become a core component of the Agentic Advertising Management Protocols Initiative – serving as the “trust layer” of agentic commerce that enables companies to register their agents and provide transparency and accountability across the ad ecosystem.

Gross ad-spend growth – media dollars ad clients spend on Trade Desk’s platform – shows 11% growth for the full year to $13.4 billion, below many analysts’ estimates.

Thanks to AI, every player in the industry has reached technical parity. The differentiator going forward is going to be how people on the team use it. The difference is going to be imagination.

The partnership gives Amazon access to OpenAI’s work on ‘Stateful Runtime Environment,” which allows the agent to remember prior work and carry through to the next task – critical for long-running tasks like multi-step campaign optimization or evolving customer support interactions.

Johnsonville and Dr Pepper turn mashup marketing into a hangout strategy.

Meta has filed lawsuits to fight deceptive advertising by firms in Brazil, China and Vietnam, The Hacker News reports. It has also sent cease-and-desist orders to eight marketing consultants who allegedly advertised the ability to dodge ad-policy enforcement. Meta says it has disabled the accounts and blocked their domain names.   

A coalition of U.K. media companies is attempting to enlist publishing, broadcasting, media and news providers to join their effort to force AI firms to pay for journalism they scrape and use. The group includes The Guardian, the BBC, Financial Times, Sky News and Telegraph Media Group.

Equalpride — parent of LGBTQ brands including Out, The Advocate, Pride.com, Out Traveler, Health PLUS Wellness and Advocate Original — laid off several top editors and staffers last Friday, The Hollywood Reporter writes. Included were Alex Cooper, editor in chief of The Advocate; Rachel Shatto, editor in chief of Pride.com; and Erin Manley, brand partnerships manager. 

The sprawling saga of the “Yellowstone” Dutton family gets the CBS crime-fighting treatment in a new offshoot of the “Yellowstone” universe.

“While automakers’ TV ad budgets were squarely focused on the NFL Playoffs in January, those games were not the only place to find potential car buyers,” iSpot.tv’s Stuart Schwartzapfel tells “Marketing Daily.”