Digital Marketing

Snap aims to expand its creator offerings through a partnership with Later, which manages social media and influencer campaigns in which creators receive commissions for posting sponsored content.

The Supreme Court has asked Meta Platforms to respond to a petition filed by the anti-vaccine nonprofit Children’s Health Defense — an organization formerly led by Robert F. Kennedy, Jr. — which is seeking to revive claims over the suppression of its posts and fundraising efforts on Facebook.

Bipartisan lawmakers on Tuesday again introduced a bill that would further restrict companies’ ability to collect and harness data from users under the age of 17.

When its Google Ads platform stopped serving ads this past weekend, Google apologized to advertisers that experienced the disruption, which began March 1. An update published Monday to the Google Ads Status Dashboard said the issue had been resolved.

Many marketers struggle to adopt the technology and possible use of AI agents. GAI needs to understand a company’s products and services and what makes them appealing to specific consumers or businesses.

Campaigns that succeed in 2025 will come from advertisers that recognize the data is about permanent shifts in how media is consumed, not just election trends, according to LoopMe head of political Robin Porter.

“Alex’s book will be the ‘Ogilvy on Advertising’ for the digital age,” touts the publisher of Meta CMO Alex Schultz’s “Click Here.”

Tesla’s winning the global unpopularity contest — which reminds me of another car brand that got on the wrong side of politics 80 years ago.

At its core, one wonders whether baseball’s problems are declining TV viewership, marketing, older-skewing TV fans for baseball, or perhaps advertising issues?

Amazon Ads has announced a new platform in its DSP supported by AI and intended to help TV buyers plan, manage and measure streaming TV buys from one platform.