Digital Marketing

The inexact science of branding is nowhere more evident than in the case of the Tesla Cybertruck, which could be the biggest automotive flop in history.

Elon Musk has announced new functionality for X’s private messaging feature, “XChat,” which he says involves “Bitcoin style encryption” powered by a company called Rust.

With the addition of Levelwing, Mindgruve now has a team of over 400 employees across eight U.S., Latin American, and European offices.

Milieu said Griffiths’ experience in developing marketing accountability systems and blending tech with media insights will be “central to scaling Milieu’s offerings in the U.S.”

“Youth have First Amendment rights,” a federal judge wrote in an order blocking Florida from enforcing a law banning some teens from social media.

The most interesting marketing-related AI news I received this morning was an Accenture study showing a third of consumers now consider AI assistants to be a “good friend.”

Hopkins’ appointment highlights the growing importance of Microsoft’s role in advertising. She wrote that Microsoft’s decision to “double down on serving the community and building their feedback into the roadmap” shows a positive direction for advertising.

The share of news influencers with Bluesky accounts more than doubled in the four months after Election Day.

The deal is MTP’s tenth M&A transaction since its founding four years ago and follows last year’s merger with True Independent Holdings.

“It’s always-on, predictive intelligence, active everywhere, refined in real-time by the results it drives, creating the world’s most sophisticated feedback loop,” a WPP Media sizzle reel explains.