Digital Marketing

The just-published report — the first in a planned series of ongoing studies — also finds there is no rule of thumb for effective frequency. “It depends,” says Chief Intelligence Officer Joanna O’Connell.

TransPerfect has acquired Studio Emme SpA, an audiovisual post-production and dubbing facility based in Rome, Pulse2 reports. Studio Emme will operate as part of TransPerfect Media. The purchase will add to TransPerfect’s network of studios that serve global content creators. 

Nexstar plans to appeal a federal judge’s ruling temporarily blocking its $3.54 billion deal to acquire rival Tegna, CNBC reports. Chief U.S. District Judge Troy Nunley says a challenge to the deal is likely to succeed on the claims that the acquisition will substantially reduce competition in dozens of local television markets. Nexstar notes that

Predictive betting sites should not be mistaken for news or News.2.0, USA Today argues in an opinion piece. News is the record of things that have happened, it does not predict the future. Blurring the line between objective and potential truths gives merit to potential falsehoods.  

Magnite has formed a partnership with AMC Global Media to bring to bring the broadcaster’s linear television inventory into programmatic buying, PPC Land reports. The announcement, which arrives at the opening of the 2026-27 upfront season, is a step toward bridging the divide between linear and streaming ad buying.

WPP Media has been appointed integrated media agency for KFC Singapore and Pizza Hut Singapore, following a competitive pitch.    The agency’s remit includes media strategy, planning, and buying for both brands across the market.    Spending was not disclosed, and the incumbents on the account were not identified.   WPP Media has existing relationships with both brands, working with them in parts

The death of Sid Krofft on April 10 revived memories of a very different era in kids’ TV.

The ARF this morning announced CBIZ Talent Solutions has been retained to find a successor for CEO Scott McDonald. The search follows one launched last week to replace ANA CEO Bob Liodice.

AI agents have driven 88% of organic search traffic volume April – up about 150% vs. the prior month. The tech continues to change consumer behavior and the underlying infrastructure.

A Paramount-WBD combo would seem to carry more clout with advertisers starting later this year if the deal is completed by the fall.