Digital Marketing

Comscore Offers Transcript-Level Podcast Advertising

Comscore says its Proximic by Comscore platform has been integrated with Acast, Libsyn, SiriusXM, Spotify, and Triton Digital in a move to provide transcript-level targeting to programmatic podcast advertisers, Inside Radio reports. The arrangement allows advertisers to buy podcast and streaming audio inventory based on the individual episodes instead of broad-audience demographics and show-level genres. “Brands recognize that […]

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