Digital Marketing

“There is little risk that the Act will chill speech,” Attorney General Keith Ellison argues in response to NetChoice’s bid to block a law requiring cigarette-style warnings for social media.

Snapchat has announced a new ad format designed for pharma brands, intended to help brands comply with regulatory Rx ad requirements and utilize trends among its user base.

The tech industry group says it will petition the Supreme Court to strike down an Ohio law that prohibits some social platforms from allowing minors under 16 to create accounts without parental permission.

The campaign highlights new technology that encourages users to stay in the moment while signaling a broader shift toward less screen time and more ambient notifications. The challenge becomes keeping consumers engaged enough that they do not ignore the prompts that lead to ad delivery.

That’s what I’m asking this morning after receiving PQ Media’s just-published U.S. political ad spending update projecting this year’s midterm election spending will reach $15.3 billion, an increase over 2024’s presidential election year spending of $15 billion. That would make this year the second midterm after 2022’s to surpass the preceding presidential year ad spending.

Disney is beginning to look at starting up FAST channels. This comes against legacy media competitors Fox (with Tubi) and Paramount (Pluto TV), which have been in the business for a number of years.

The triple-header on Tuesday, October 20 – opening night for the NBA season – represents NBCU’s intention to air as many prime-time NBA games as its rights deal permits.

Yahoo DSP made its audience marketplace available through two data-driven practices in a partnership announced Wednesday. The goal is to to run more streamlined campaigns, reduce human error, and save time.

The NCAA will allow alcohol advertising during championship events, including March Madness, reversing a longstanding policy, The Deseret News reports. The shift, which is opposed by the U.S. Alcohol Policy Alliance and nine state health agencies, is driven by money. “The NCAA Division I Board of Directors changed these policies to maximize the revenue the association returns

The NCAA will allow alcohol advertising during championship events, including March Madness, reversing a longstanding policy, The Deseret News reports. The shift, which is opposed by the U.S. Alcohol Policy Alliance and nine state health agencies, is driven by money. “The NCAA Division I Board of Directors changed these policies to maximize the revenue the association returns