Digital Marketing

The duck-loving effort is the brand’s latest move to turn its Detroit vibe into an American luxury brand.

Comcast says traditional TV has 71% ‘unique’ reach, with streaming at 21% reach. The report also notes there is 8% overlap of TV and streaming.

A new CBS drama that pits a trio of Davids taking on the Goliaths of Silicon Valley taps into fears and resentments that ordinary people hold about Big Tech and the billionaires who run it.

Generative AI now hands businesses like OpenAI and Anthropic – newcomers supporting smaller brands – the creative power and optimization tools of a full-service Madison Avenue agency.

Disney executives are frank about the tough market conditions, which took down CBS’ ‘Late Show with Stephen Colbert’ earlier this year, according to senior network execs.

A study by Kroger, Vidmob, and MMA Global examined whether predictive creative scoring can improve ecommerce outcomes by statistically identifying creative attributes driving increased sales conversions.

The collection, structuring and analysis of creative decisions for advertisers isn’t a technological obstacle, but organizational plumbing is.

Generative AI now hands businesses like OpenAI and Anthropic – newcomers supporting smaller brands – the creative power and optimization tools of a full-service Madison Avenue agency.

Disney executives are frank about the tough market conditions, which took down CBS’ ‘Late Show with Stephen Colbert’ earlier this year, according to senior network execs.

Warner Bros.’ high-risk film “Digger” stumbled in its box-office debut, and Tom Cruise’s star power was not enough to dig it out. The movie pulled in a disappointing $8 million in box-office revenue during its wide U.S. release, according to IMDb’s Box Office Mojo.