Digital Marketing

The U.S. Men’s National Team will launch a weeklong run and Nike-sponsored merchandise release in an interactive FIFA-branded Roblox game called “Super Soccer.”

The IAB released a whitepaper Monday exploring autonomous AI systems that have begun to reshape how video is planned, optimized, measured, and created.

Facebook advertisers who filed a class-action lawsuit in 2018 over allegedly inflated metrics are fighting the company’s attempt to force most class members into arbitration.

Meta’s next Ray-Ban launch will prioritize consumers with prescription lenses, according to a report from Bloomberg. Meta continues to invest more heavily in its partnership with EssilorLuxottica, targeting more user needs with each release.

Last week’s verdict against Meta and YouTube cuts directly through the core defense platforms have relied on for decades.

Dating company OKCupid allegedly provided photos of nearly 3 million users — along with demographic and location information — to the facial recognition company Clarifai, the FTC alleged in a complaint unveiled Monday.

Over the last six years, streaming subscriptions have tripled in revenue from $63 billion in 2020.

Daniel Ek, who co-founded Spotify, also co-founded Neko Health, a startup that does full-body scans, with plans to open its first U.S. location in New York sometime soon.

He was former chairman and CEO of Euro RSCG (which later became Havas Worldwide) and founding partner of Messner Vetere Berger Carey Schmetterer.

Two Colorado public media broadcasters are exploring a merger, Inside Radio reports. Community Radio for Northern Colorado and Rocky Mountain Public Media have been in discussions since last year, the report adds, sourcing BizWest. Staff members have been told new no jobs will be lost, but operations will most likely be shifted to Denver.