Digital Marketing

For full-year 2024, organic growth (which excludes M&A and currency impact) was 5.8%. In North America, organic growth was 5.1% for the full year.

More than half of consumers consider themselves very loyal to the brands they love.

Poverty, climate change, access to healthcare, job security and large-scale war are the top 5 issues that keep people around the world up at night, according to a new report from creative consultancy Revolt North America.

“Plaintiff’s email address was certainly not private, given that she provided it to defendant when she consented to receive the promotional emails,” a federal judge said in a ruling dismissing a class-action complaint.

In this week’s edition Shelly Palmer returns to give us a 3.know debrief on DeepSeek, and why it’s not such a bad thing for big agency holdcos.

President Trump signed an executive order Monday ordering the U.S. treasury and commerce departments to create a sovereign wealth fund that could become a potential buyer for TikTok within the next year.

Largo.ai, an AI-driven analytics platform for the film, TV and ad industries, has secured $7.5 million in investment. Stallone is among the backers of the company, which just closed its Series A financing round.

For the first time, Snapchat is offering paying subscribers a plan that allows them to avoid seeing ads on the platform.

Dentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaassen told MediaPost AI will become a critical tool to generate ideal content quickly and accurately and increase the amount of content that appeals to consumers.

Stephen Yap, who led Google Marketing platform in the Americas, has left to help steer and combine Perion’s recently acquired brands, like Undertone and Hivestack.