Digital Marketing

X has partnered with Polymarket, a crypto-based prediction marketplace where users make wagers on different outcomes for real-world events.

Rebecca Van Dyck becomes CMO after a stint consulting with Airbnb.

Meta was hit this week with a new privacy lawsuit for allegedly secretly tracking users’ browsing activity on mobile websites that embed Meta’s analytics pixel, and linking that activity to users’ identities.

As reported earlier this week most of the Paramount media business is shifting to Publicis Groupe, with the exception of the company’s US streaming service.

Apple hosts its Worldwide Developers Conference next week. For advertisers this means gaining a better understanding of how desktop and mobile referrals are split and what this means for their media-buying strategies. For publishers it means that while AI search referrals are growing, mobile – the dominant traffic source – remains untapped. Mobile product share

Total national TV ad revenue (including CTV) will fall 6.3% in 2025 (6.1% excluding political advertising) to $43.2 billion.

Fox Corp. posted an eye-opening 5% gain in the most recent first quarter to about $2 billion in linear affiliate revenue, a number that has been trending higher.

Snapchat is bringing its mobile-first social media platform to Apple Watch users with a new watchOS app, further expanding how its users can experience Snapchat.

Snapchat is bringing its mobile-first social-media platform to Apple Watch users with a new watchOS app, further expanding how its users can experience Snapchat.

Moving from answers (several searches in one) to actions (an entire browsing session in one prompt) where the tech completes a task requires a browser, Perplexity CEO Aravind Srinivas says.