Digital Marketing

A Mobile App Trends Report from Adjust, an AppLovin company, shows global app installs rose 11% year-over-year in 2024, while app sessions grew 4%. Analysts believe this is because consumers have more trust in brands and are beginning to see value in personalized ads.

What is the future of monetization for Gemini other than a subscription model? CEO Sundar Pichai touched on future plans for a revenue model during Google’s earnings call with analysts and investors on Tuesday.

Snapchat built on strong results from Q3, steadily increasing its user base while beating revenue expectations, launching new creator tools and doubling the number of advertisers on its platform over the quarter.

Greenspoon has been with Dentsu for over a decade including stints as CEO Dentsu Canada, Chief Business Officer, Dentsu Americas and global practice president, integrated solutions

How much would that be? About $15 billion to $20 billion, Mark Cuban guesses.

The CBS show will take a stab at gauging the public’s taste in comedic Super Bowl spots by offering viewers the opportunity to vote on two spots seen on the show.

The latest reading of Q3 2024 churn rates for all streamers shows Paramount+ is highest among big streamers, around 7.8%. Netflix remains the lowest at approximately 2.1%.

Ad revenue for YouTube provided some optimism for Alphabet in an otherwise mixed quarter for Alphabet, Google’s parent company.

Google DeepMind’s update to its Frontier Safety Framework outlines the ways it intends to address the potential risks of future AI models. It is also aimed at avoiding regulatory actions against the company and convincing advertisers and other types of businesses that it is safe to adopt its models.

Fox will tag Super Bowl LIX ads this year with Ad-ID tags to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads and avoid wasting ad dollars.