Digital Marketing

The new two-year account extension follows the brewer’s global media consolidation at Dentsu in 2021 and now also incudes CX and creative services.

Successful TV viewership and high ratings of TV shows are not dependent on the political leaning of a show or its performers in real life. The storyline is.

When Donald Trump was the star of “The Apprentice,” he just fired one person a week, but now he is firing thousands.

Executives did not provide financial details including price hikes, but a Paramount Advertising exec said: “It’s at the high end of where this marketplace is.” Pacing of ad sales continues to be “earlier and earlier.”

Now that DJT has made this breakthrough, allowing for advertising in an otherwise private federal area, it’s natural for other brands to follow.

On Wednesday, soon after asking a federal judge to delay an upcoming case against Amazon, the FTC reversed course and said in a written filing that it “does not have resource constraints” and is “fully prepared” to litigate.

The proposed measure does not seem to exclude news publications.

Oliver Feldwick, chief innovation officer at WPP-owned agency T&Pm, can’t say exactly how agentic technology systems and protocols will look by year’s end, but clearly, seismic changes will impact monetization and the way brands market to consumers.

According to an economic impact report from TikTok and Oxford Economics, there are 7.5 million businesses on TikTok employing over 28 million workers, and 4.7 million full-time U.S. jobs are directly tied to the use of TikTok.

Google has asked Utah Governor Spencer Cox to veto a first-of-its-kind bill that would require the company and other app distributors to verify users’ ages and then block minors under 18 from downloading apps without parental permission.