Digital Marketing

Mountain West Inks Deals With CBS, Sports And CW Network

The Mountain West sports conference has reached media rights agreements with CBS Sports and Fox Sports for six years and the CW Network for five years, resulting in the largest  distribution plan in its history. Mountain West commissioner Gloria Nevarez hailed the deals with “three nationally recognized broadcast and media partners and marquee streaming platforms.” Kiswe is

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Media Mix Planners Should Reconsider Radio: Opinion

Media mix modelers should consider as-run radio as a new channel instead of equating radio ROI with historical benchmarks, former Procter & Gamble media analyst John Fix argues in a blog post, according to Radio Ink. Fix notes that broadcasters have partnered with firms like Media Monitors, software platform Act1, and Nielsen to provide as-run data for total radio

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