Digital Marketing

X is now valued at $32 billion with an additional $1 billion it has raised in new equity from unidentified investors. The funding was first reported by Bloomberg, which says X is likely to use a portion of the money to pay down its debt.

The XR and Scope3 partnership embeds carbon emissions tracking directly into creative workflows, giving brands real-time insights to measure, manage, and reduce their ad-related environmental impact.

Antonio Fragoso serviced as global creative director at TikTok until 2023, and previously held senior creative positions at Momentum Worldwide, McCann Worldgroup, 360i, Havas and other agencies.

A pullback or adjustment by brands on TV and elsewhere may be coming. Currently, the national TV scatter market has been soft, according to media execs.

The EU will require Apple to open support for non-Apple accessories on a variety of devices. The goal is to ensure third-party accessory makers have the same opportunity to connect to iPhones as Apple’s own devices and is targeting about nine features.

Nearly 25% of American households spend over $100 a month on streaming and subscription services. The average American household currently pays for an average 5.4 subscriptions.

From the land of Shonda Rhimes comes a seven-part whodunit series about a possible murder in the White House.

Nearly 25% of American households spend over $100 a month on streaming and subscription services. The average American household currently pays for an average 5.4 subscriptions.

Trump’s ouster of the FTC’s two Democrats “contradicts long standing Supreme Court precedent, undermines Congress’s constitutional authority to create bipartisan, independent commissions, and upends more than 110 years of work at the FTC to protect consumers from deceptive practices and monopoly power,” lawmakers say.

As Meta rolls out the first stage of its controversial content-moderation program based on X’s current system, a new report highlights deep-seated flaws in the approach based on its current performance on Elon Musk’s social-media app.