Digital Marketing

In a growing trend, the big streamers are repurposing some of their hits on co-owned linear platforms to the benefit of both.

DNA testing company’s value has plummeted in recent years, amid user privacy concerns heightened by 2023 data breach.

Planet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, and Dr. Scholl’s spotlights the mom behind a top Duke recruit.

With deep ties to the world of branded content, Orme founders Faisal Ahmed and Bob D’Loren want to revolutionize the social side of commerce – an industry expected to encompass $2.9 trillion in transactions by 2026.

Wang joined X in 2023 as a key player, serving as a bridge between owner Elon Musk and the larger team of engineers. Lately, Wang has acted as X’s lead of engineering and product, as Musk has allocated more time to his role as head of U.S. President Trump’s DOGE initiative, as well as xAI.

“Without any further action from Congress, the 170 million Americans that rely on TikTok will continue to face uncertainty about TikTok’s future,” Senators Ed Markey, Chris Van Hollen and Cory Booker said in a letter to Trump.

More than ever, advertising agencies are acting as principals rather than agents. That means they acquire media – therefore becoming the owner, or “principal,” of that media – and then resell the media to their clients. Marketers need to be educated about this so they can make informed decisions about the role of principal media

Apple waited too long to seek to intervene in an upcoming antitrust hearing that could end its long-standing search and revenue-sharing partnership with Google, a federal appeals court ruled.

With $3.804 billion from PHD and $1.956 billion from OMD, Omnicom Media Group expanded its net billings by $7.659 billion in 2024.

TV station competition is slowly eating into legacy local TV stations’ businesses. Digital-first social media networks and others continue to make inroads on political ad sales.