Digital Marketing

Since joining Mediaocean as Chief Revenue Officer in 2016, McGrory has played a key role in its expansion, diversification and major acquisitions including 4C, Flashtalking and Innovid.

FASTs are familiar channels for boomers, especially when it comes to channel-surfing of legacy TV. Younger demographic groups all give higher performance to AVOD, but FAST also gets decent results.

Anne Burrell died just weeks before the premiere of a new season of her long-running Food Network show “Worst Cooks in America.”

Disney, in second place, continues to lead all legacy TV-network based companies with a 10.7% share followed by NBCU with 8.0%; Paramount, 7.9%; Netflix, 7.5% and WBD and Fox Inc. each with 7.0%.

New Zealand gave the go-ahead last week when everybody was focused on Cannes. The approval came with no strings attached, unlike this week’s Consent Order from the US Federal Trade Commission

“The use of the books at issue to train Claude and its precursors was exceedingly transformative and was a fair use,” a federal judge ruled this week.

Advertisers will soon have faster hardware and software support to run all types of features being built in artificial intelligence.

Roblox will reward creators for persuading players to partake in and return to the platform. Two new “Creator Rewards” programs and new creator analytics tools, will begin rolling out on July 24, replacing previous creator payout systems.

“Media Matters faces an ongoing campaign of retribution for exercising its First Amendment rights,” the group says in a lawsuit filed Monday.

In the wake of a holdco price-fixing scandal coordinated on the consumer-grade group messaging app, MediaPost has obtained breaches of WPP client discussions from its CTO’s WhatsApp team chat.