Digital Marketing

Remembering a kinder, gentler time, when the “Voice” and “TimeOut” magazine were our social media.

Conversational interactions that create dialogue between a consumer and chatbot or AI agent strengthen intent signals, and analysis behind the sequence of words becomes the next phase in audience engagement and ad targeting.

The NBA just recorded its second-worst performance of the NBA All-Star Game ever with 4.7 million viewers on TNT, down 13% vs. a year ago. These contests had come with virtually no one playing defense – and a whole lot of scoring.

Meet the Baldwins, the least relatable family ever seen on a family docuseries on TV.

The Penske Media title is one of several to lay off staff this year.

“With sales crashing and the board selling, it looks like some insiders are finally waking up,” according to Electrek.

Buddhist-adjacent season 3 of “The White Lotus” is even more ironic for brand partners like CB2, which features an Elephant Appetizer Plate.

The FTC lacked authority to issue rules that “limit commerce across the economy,” the IAB, cable lobby and other groups argue in new court papers.

The FTC lacked authority to issue rules that “limit commerce across the economy,” the IAB, cable lobby and other groups argue in new court papers.

With 40% of people using creator recommendations on Instagram when shopping, according to Meta, the platform is expanding its Partnership Ads feature with “Testimonials,” which enable creators to monetize via brief written endorsements shared as comments on a brand’s social-media posts and ads.