Digital Marketing

Jamie Seltzer succeeds Dan Hagen as Global Chief Data and Technology Officer of Havas Media Network.

A series of steps Microsoft introduced aims to help security teams within an organization enforce policies that prevent sensitive data from being typed into generative AI apps, starting with ChatGPT, Copilot Chat, DeepSeek and Google Gemini.

The second day of the Audience x Science conference echoed Day One’s trust issues, underscored by discussions about the evolution of AI, the ANA’s Project Aquila, and the continuing dominance of walled garden data.

iSpot says brands can see conversion-rate tracking – specifically which programs, dayparts and audience segments generate the best response to ad campaigns – with its attribution solution for linear TV/streaming video ad campaigns ‘ at scale.’

Leading brands in this year’s report combined timing, relevance and context to create unforgettable experiences, according to InMarket. That’s what it takes to reach consumers as they cut spending amid intense competition for their dollars.

Sherlock Holmes has a love child? In TV’s newest Sherlock series, that appears to be the case.

And according to the firm, part of The Brandtech Group, the solution can cut launch time for media campaigns by 65%, by automating such tasks as media research and content strategy.

“I am the second FTC Commissioner in 120 years that a president has purported to fire. I will not be the first to go down without a fight, and neither will Commissioner Bedoya,” Rebecca Kelly Slaughter told lawmakers.

“I am the second FTC Commissioner in 120 years that a president has purported to fire. I will not be the first to go down without a fight, and neither will Commissioner Bedoya,” Rebecca Kelly Slaughter told lawmakers.

Nielsen and Paramount Global finally reached an agreement on a new multi-year deal, which, not surprisingly, coincided with CBS’ Grammy Awards telecast. In this week’s edition I provide a brief history of TV audience measurement, and discuss why it is so difficult for anyone to compete with Nielsen to become marketplace currency (although there might