Digital Marketing

Sports-related programming accounted for over 65% of the auto industry’s total national linear TV ad spend in Q2, according to iSpot.tv.

Seedtag, a global neuro-contextual advertising company, adopted the IAB Diligence Platform, joining more than 100 IAB members to ensure privacy and security, and stay informed on the dozens of privacy regulations companies must keep track of daily.

A California resident who recently lost his privacy battle with Paramount will ask the Supreme Court to decide whether the company violated a Reagan-era video privacy law.

A federal appeals court should decide whether Anthropic has a valid defense to claims that it infringed authors’ copyright by training its chatbot Claude on books downloaded from piracy sites, the company says.

Mom creators are now a critical part of the AI-driven search landscape. Their content naturally mirrors the way consumers phrase their questions.

OpenX filed a suit against Google alleging anticompetitive practices that manipulated auctions, destroyed its ad server business, and hurt its ad exchange.

The companies did not disclose details, and it was unclear at presstime how WPP’s new deal differs from other agency holding companies.

Fox Corp. also announced the launch of its major streaming platform “Fox One” — a wide, diverse programming entertainment, sports and news service — on August 21 for $19.99 a month.

The news comes as OpenAI is set to release GPT-5 sometime this summer.

The verdict stems from allegations that Meta collected ad-targeting data from the menstrual tracking app Flo.